Who we are

Ms Dora Hoan, Global Chief Executive Officer of Best World, has over 48 years of experience in the industry. Her phenomenal journey to entrepreneurial success started the day she came to know and enkindled a passion for direct selling. She has since acquired extensive expertise in direct selling and corporate management. She holds a Bachelor’s Degree in History and a Master of Business Administration (MBA).

In additional to being the Group Managing Director, Ms Hoan leads and oversees the Group’s management and business development direction. Her visionary strategic thinking and expertise in direct selling have transformed Best World from a local business into a prominent Asian enterprise. Today, Ms Hoan focuses on driving the Group’s vision and plan for global expansion. She also assumes active leadership roles in various associations and grassroots organisations.

During her tenure as ASME President, she collaborated with “Lianhe Zaobao” to initiate the Singapore Prestige Brand Award (SPBA). This pioneering effort has significantly raised the awareness of the Singapore society on the importance of branding for business success.

In 2014, Ms. Hoan was conferred the Public Service Medal (PBM), and in 2023, she received the Barisan Bersatu Medal (BBM) at the National Day Awards.

In 2018, Ms Hoan was appointed Co-Chairman of SPBA China Committee, which spearheaded the launch of SPBA Lianhe Zaobao Prestige Brand in Shanghai, China.

Over the years, Ms Hoan has been recognised with numerous entrepreneur awards and accolades across the regions.

Ms Doreen Tan is the Global President of Best World and a seasoned expert in beauty and nutrition. She has over 50 years of experience in the industry and holds a Degree in Doctor of Naturopathy and a Bachelor of Science in Applied Nutrition.

Ms Tan leverages on her extensive knowledge and deep understanding of consumers’ needs to serve as the Group’s key product specialist. She leads all product-related functions in the company, such as product development and training. She also shares her expertise through seminar trainings and counselling services.

In 2016, Ms Tan received the Public Service Medal (PBM) at the 2016 National Day Awards.

In 2022, Ms Tan was elected as President of the Health Supplements Industry Association Singapore (HSIAS). In recognition of her leadership and contributions to the industry, she has since been consecutively re-elected, and currently serves her third term from 2026 to 2028. She is also the Vice-Chairman of the ASEAN Alliance of Health Supplement Associations (AAHSA).

Mr Huang Ban Chin holds a Bachelor of Science degree in biochemistry and microbiology from the National University of Singapore, which he obtained in 1992. He has more than 30 years of experience in the direct selling and the health and beauty industries.

Mr Huang joined Best World in 1990 as the Marketing Manager and rose to the position of Director in 1994. He became the Executive Director of the Group in 2003 and has been overseeing the Group’s daily operations and key functions, such as finance, product development, information technology, and investor relations. He is also responsible for executing the Group’s regional business expansion plans.

In addition, Mr Huang serves as the Group Chief Risk Officer, who develops and maintains a comprehensive process for identifying, assessing, mitigating, monitoring, controlling, and reporting key business risks that might impair the achievement of the Group’s goals and objectives. Mr Huang was promoted to Chief Operating Officer in July 2010, and was once again appointed Deputy Chief Executive Officer in January 2025, marking another significant milestone with Best World International.

Ms Li is a seasoned director with a robust background in corporate strategy, law, finance, franchise and brand management. A graduate of the National University of Singapore with a Bachelor's Degree in Law and a Master of Science in Applied Finance from Singapore Management University, Ms Li was admitted as a solicitor of the Supreme Court of Singapore in 2006 and practised corporate finance law for the first 3 years of her career.

Subsequently, she managed the Marble Slab Creamery master franchise business in Singapore for 10 years and also founded and managed her own local specialty food brands including HIC Juice and The Dark Gallery. She brings a diverse skill set to her current roles as Director at Pedal Pulses Limited, The Dark Gallery Pte Ltd, and Thirtythree Private Limited. Additionally, Ms. Li is a certified health coach from the Institute of Integrative Nutrition in the United States, reflecting her commitment to holistic well-being. Ms Li is also currently enrolled in the Chief Strategy Officer programme at the National University of Singapore.

Mr Pek is a Director at SoApp Pte Ltd, a digital business that leverages technology to create, deliver and sustain value primarily through online platforms, digital tools and data-driven strategies.

Mr Pek holds a Diploma in Electronics, Computer and Communications Engineering, he possesses strong analytical and problem-solving skills, enabling him to tackle challenges in fast-paced, dynamic environments. He has also pursued certification as a Master Practitioner of Neuro-Linguistic Programming (NLP), which has provided him with deep insights into human behaviour and enhanced his ability to connect effectively with others, helping people unlock their potential and overcome limiting beliefs.